From 2D to 5D

This book fully interprets the application of somatosensory marketing to brand building under the background of "e;Internet plus"e;. Traditional brand building adopts the mode mainly with 2D mode of vision and hearing. But with the rapid development of Internet, the market is becoming more and more active, and the competition among brands is speeding up. The new environment forces us to break through the tradition. This book first introduces the whole sensory era, then through the introduction of five sensory experiences of touch, vision, hearing, taste and smell, how to make consumers get a sense of participation in consumption, generate awareness of corporate brand and products, and stimulate consumers' sense of identity to the brand, so as to achieve the purpose of improving the value of brand equity, and finally reflect and look forward to the future era of all sensory brand. The book combines detailed cases and data interpretation, and the writing is fluent and easy to understand.