Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. N 0 good single word for describing the processes of distributing merchandise. Sale only one part of the process. The term marketing is Open to objections but is used for want of a better one. Some marketing is simple and direct even under modern conditions. But direct marketing is not the typical form. Some of the chief features of what are termed modern conditions of marketing.