Documenting Fashion

Feuds within fashion houses, megalomaniacs and photoshoot nightmares - fashion and drama have been a perfect match for decades. Over the past ten years, we have witnessed a boom of documentaries about fashion magazine editors, fashion and media politics and the history of fashion houses. How and why did fashion documentaries and non-fiction media become so popular? Documenting Fashion explores and reassesses the role of documentary media by tracing its history in shaping our understanding of fashion across multiple platforms and different national contexts, including industrial films, newsreels, TV shows, documentary films, digital media and photography. The essays in this collection underpin and profile a scholarly space in which a dialogue between fashion and documentary studies can evolve by drawing from different methodologies and approaches, such as media and cultural studies, ethnography, archival and museum studies, gender studies, marketing and public relations.