Critical Responses About the Black Family in Toni Morrison's God Help the Child explores the integral role of what Kobi Kambon has called the "e;conscious African family"e; in developing commercial success stories such as those of Morrison's protagonist, Bride. Initially, Bride's accomplishments are an extension of a superficial "e;cult of celebrity"e; which inhabits and undermines the development of meaningful interpersonal relationships until a significant literal and metaphorical journey helps her redefine success by facilitating the building of community and family.