Competitive assessment of Vorarlberg as a location for the textile and clothing industry

Bachelor Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 5.5, University of Liechtenstein, fruher Hochschule Liechtenstein, language: English, abstract: Vorarlberg is marked by the legacy of the traditional textile and clothing industry. In the last decades the industry in the region has faced increasingly fierce competition especially from Asian rivals which depleted the number of companies in the industry segment. Nevertheless, the regional industry has been more resilient than industries in other European regions. This study examines the competitiveness of the location for the textile and clothing industry using the diamond framework by Porter (1990). Furthermore, viable strategies from the regional firms were analyzed.