Caring in Crisis? Humanitarianism, the Public and NGOs

Drawing on an original UK-wide study of public responses to humanitarian issues and how NGOs communicate them, this timely book provides the first evidence-based psychosocial account of how and why people respond or not to messages about distant suffering. The book highlights what NGOs seek to achieve in their communications and explores how their approach and hopes match or don't match what the public wants, thinks and feels about distant suffering