Businessplan Online Optiker

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Anglia Ruskin University, language: English, abstract: The stakeholders have chosen the name World Wide Vision. The name should connect the global character of the company, especially the possibility of world-wide delivery, with opticianbusiness. Until today, the name has not been trademarked and nobody has secured the rights. Before the business goes online, the name and URL have to be legally protected. 1. NAME OF THE COMPANY 32. VISION AND GOALS 3A. SHORT-TERM GOALS 3B. MEDIUM-TERM GOALS 4C. LONG-TERM GOALS 43. TARGET GROUP 44. COMPETITION AND MARKET ENVIRONMENT 55. PRODUCT POLICY 6A. DESIGNER FRAMES 7B. SUNGLASSES 7C. OTHERS (LATER) 76. PRICE POLICY 87. PLACEMENT ON THE MARKET 88. PROMOTION POLICY 8A. PR AND VIRAL MARKETING CAMPAIGN 9B. ONLINE MARKETING 9C. OFFLINE MARKETING 9D. STRATEGIC COOPERATION S 109. WEBSITE AND CORPORATE DESIGN 1010. LIST OF LITERATURE 11