Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. Sometimes, however, the latter goes about defeat ing his competitor, the mail-order house, in a manner somewhat more dramatic tho generally less successful. In one instance a merchant conceived the idea of offering prizes to ladies who brought in the largest quantity of mail-order catalogues according_ to weight. But as might have been expected this only served to draw increased attention to the mail-order houses and to that method of shopping.