Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition

Well-intentioned leaders, in their attempts to boost innovation, are inadvertently destroying it.What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions?It s time to innovate the way you innovate.Innovation isn t just about generating occasional new ideas; it s about staying consistently one step ahead of the competition.Best Practices Are Stupid offers forty counterintuitive yet proven strategies for boosting innovation and making it a repeatable, sustainable, and profitable process at the heart of your company s culture. They include:Hire people you don t like: Bring in the right mix of people to unleash your team s full potential.Asking for ideas is a bad idea: Define challenges more clearly. If you ask better questions, you will get better answers.Don t think outside the box; find a better box: Instead of giving your employees a blank slate, provide them with well-defined parameters that will increase their creative output.Stop glorifying failure: Looking at innovation as a series of experiments allows you to redefine and minimize failure.This compact book shows that non-stop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the pack.