Advertising Its Principles and Practice

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. The authors acknowledge their indebtedness to many special treatises on advertising. They acknowledge special indebted ness to the Alexander Hamilton Institute for permission to use material from its Modern Business text on Advertising by Hotchkiss and Tipper.