The use of sales letters had been around for as long as direct response marketing have been practiced in the conventional "e;brick and mortar"e; world. It certainly didn't take long for direct response marketers to carry their offline practice into the online world. Thus, you see the practice of one-page-long sales letters being used widely today by businesses of various sizes to sell and push their products and/or services into the Internet marketplace. It s like an electronic salesperson on your behalf, and it certainly beats having you to prospect and sell to someone else face-to-face. A sales letter is considered to produce a good decent conversion rate at 2 to 4 percent. You are doing better if your sales letter produces above 4 percent. Some marketers reportedly produce 6% and some as high as 20-30% to cold prospects! Learn how to improve your conversions by improving how you write. Get this ebook today!