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When MBAs Rule the Newsroom
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When MBAs Rule the Newsroom

Författare:
inbunden, 1993
Engelska
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An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.
Undertitel
How the Marketers and Managers Are Reshaping Today's Media
Författare
Doug Underwood
ISBN
9780231080484
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
1993-07-29
Sidor
259