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Value Chain Marketing
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Value Chain Marketing

Författare:
inbunden, 2015
Engelska
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?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.
Undertitel
A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Författare
Stephanie Hintze
Upplaga
2015 ed.
ISBN
9783319113753
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2015-01-14
Sidor
259