
Users Journey Storymapping Products That People Love
Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
- Författare
- Donna Lichaw
- ISBN
- 9781933820316
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2016-03-22
- Förlag
- Rosenfeld Media
- Sidor
- 160
