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Transgenerational Marketing
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Transgenerational Marketing

Författare:
inbunden, 2019
Engelska
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This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
Undertitel
Evolution, Expansion, and Experience
Författare
Rajagopal
Upplaga
2020 ed.
ISBN
9783030339258
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2019-12-03
Sidor
298