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Trading Up
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.
- Undertitel
- Why Consumers Want New Luxury Goods - and How Companies Create Them
- Författare
- Michael J. Silverstein, Neil Fiske
- ISBN
- 9781591840701
- Språk
- Engelska
- Vikt
- 305 gram
- Utgivningsdatum
- 2008-04-29
- Förlag
- Portfolio
- Sidor
- 320
