The Trust Deficit

Trust is the most powerful weapon in the political arsenal. It can pierce an opponent’s armour or deflect the most ferocious attack. It is the means through which difficult policies can be explained, a well of goodwill on which politicians can draw in their darkest hours. Yet despite its great value we are resigned to the idea that trust in politics will continue to decline.

Drawing on contemporary political stories and examples, The Trust Deficit shows us how faith in our politicians has been eroded but how it can be rebuilt. By breaking trust down to its elements—reliability and competence, openness and honesty—we see how recent leaders established trust and used it to their political advantage.