
The Satisfaction of Change
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty.
- Undertitel
- How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
- Författare
- Manlio Del Giudice, Maria Rosaria Della Peruta
- Upplaga
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319824550
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2018-08-07
- Sidor
- 138
