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The Price is Wrong
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The Price is Wrong

Författare:
inbunden, 2008
Engelska
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Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
Undertitel
Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Författare
Sarah Maxwell
ISBN
9780470139097
Språk
Engelska
Vikt
449 gram
Utgivningsdatum
2008-02-08
Sidor
256