Spara
The Corporate Reputation of Multinational Corporations
Författare:
häftad, 2017
Engelska
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.
- Undertitel
- An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations
- Författare
- Cathrin Huber
- Upplaga
- 1st ed. 2018
- ISBN
- 9783658197636
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2017-11-07
- Förlag
- Springer
- Sidor
- 181
