The Calm Before the Brainstorm

Brainstorming, as we know it, was invented in the 1950s by an advertising executive. The rules he created seemed to make sense, so they have been diligently followed since then. There is only one problem; the old method of brainstorming is tragically flawed. Using new research, into neuroscience and psychology, Stevie Ray shows your the eight steps to developing ground-breaking, market disruptive ideas (that are really cool).