The Business Investor

For the first time, THE BUSINESS INVESTOR explains in practical terms how to apply Warren Buffett's investment hurdle rate, using Buffett's own words as the foundation.

The book lays out the Warren Buffett path to financial freedom in a groundbreaking, step-by-step guide that takes you from mindset to methodology and is designed for investors who want to think and act like long-term business owners. Building on Benjamin Graham's original foundation in The Intelligent Investor, the book expands it with Warren Buffett's principles of owning great businesses-run by excellent management-and investing only when the odds are clearly in your favor. The focus is on achieving attractive, long-term returns based on a company's underlying earnings.

The book also introduces a powerful new tool that enables investors to analyze and optimize their own investment profile and circle of competence. This tool was developed by Peter Gustafson through his lectures in Omaha, Nebraska, at the executive management seminar The Genius of Warren Buffett.