The Bible for Successful PR: How Can PR Help You Succeed in Business?

A bible of successful PR is a comprehensive guidebook, enriched with a number of practical examples. By reading this book you will get a taste of the rich experiences, instructions and communication challenges that the author has encountered throughout her career in Public Relations. This book is an obligatory read for anyone who wants to succeed in the world of PR. It is also more than recommended for professionals in the business world in general. The book contains rich experiences and guideline to successful cooperation with both the media and other audiences that everyone in the business world should know, not only people in PR. A book which every CEO and manager of marketing and communications department should most certainly have on their office bookshelf. If you are looking for theoretical communication tips, then this handbook is not for you. But if effectiveness is what you strive for, then do not hesitate to read on. The Bible for Successful PR is most useful and very practical.