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Sustainable Luxury Brands
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Sustainable Luxury Brands

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Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.
Undertitel
Evidence from Research and Implications for Managers
Upplaga
Softcover reprint of the original 1st ed. 2017
ISBN
9781349956265
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2018-07-15
Sidor
244