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Sustainable Luxury Brands
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Sustainable Luxury Brands

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Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.
Undertitel
Evidence from Research and Implications for Managers
Upplaga
1st ed. 2017
ISBN
9781137601582
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2017-02-07
Sidor
244