Survey Basics

Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers:

• the purpose of surveys and questionnaires
• types of error that can creep into survey results
• considerations when developing survey questions
• tricks to ensure positive response rates
• content on validity and reliability
• approaches to data analysis and reporting results.

In addition to content on survey design, the book includes a section that evaluates various survey technologies. By applying a simple decision-making process, readers can identify the most appropriate survey tool for their needs.