Strategies for Marketing Sustainable Tourism

Sustainable tourism is a type of tourism that has more positive effects than negative effects, particularly on the economy, environment and communities. It takes into account the effects that traditional tourism activities have on both the current and future generations in terms of environmental, economic and cultural factors. Sustainable tourism initiatives strive to uphold the local culture, preserve the environment and maintain harmony between the local communities and wildlife. The components of sustainable tourism include eco-tourism, geo-tourism and cultural tourism. Effective marketing strategies can help in providing a boost to sustainable tourism efforts and in creating expectations with respect to the tourist experience. This book includes some of the vital pieces of works being conducted across the world, on various topics related to the marketing strategies for sustainable tourism. It consists of contributions made by international experts. A number of latest researches have been included to keep the readers up-to-date with the global concepts in this area of study.