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Strategic Marketing for Non-Profit Organizations
For graduate courses in Nonprofit Marketing and Management.
Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
- Författare
- Alan Andreasen, Philip Kotler
- ISBN
- 9780131753723
- Språk
- Engelska
- Vikt
- 920 gram
- Utgivningsdatum
- 2007-11-08
- Förlag
- Pearson
- Sidor
- 528
