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Social Innovation and New Business Models
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Social Innovation and New Business Models

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This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.
Undertitel
Creating Shared Value in Low-Income Markets
Författare
Laura Michelini
Upplaga
2012 ed.
ISBN
9783642321498
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2012-08-07
Sidor
80