Shock and Awe, RECRUIT!

Shock and Awe, RECRUIT (How I Learned the Fundamentals of Advertising in Marine Corps Basic Training) is a transformational book by Brett G Jones. With 10+ years of service in the ad business and a 5 year tenure 'swinging with the wing' in the United States Marine Corps, Jones tells his story and how he shaped his perspectives on leadership, creativity, and enthusiasm. With the leadership fundamentals passed down to recruits by our drill instructors, Jones doesn't just hope to see more Marines like him find their way into this field, he'd love any veteran, or any motivated, dedicated, hard-charging individual that wants to bring a military mindset to our beloved communications industry here in the First Civilian Division. The leadership principles and traits the Marine Corps taught him don't belong exclusively to the Marines. They are for everybody that wants to learn how to operate in business like a true warrior with the highest standards of discipline and respect for each other as we practice our own version of war-fighting. Who is responsible for instilling leadership and tradition for each generation of war fighting? Jones raises his hand here, with 'Shock and Awe, RECRUIT '