
Segmentation in Social Marketing
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.
- Undertitel
- Process, Methods and Application
- Upplaga
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9789811094576
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2018-06-16
- Sidor
- 214
