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Segmentation in Social Marketing
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Segmentation in Social Marketing

inbunden, 2016
Engelska
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This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.

Undertitel
Process, Methods and Application
Upplaga
1st ed. 2017
ISBN
9789811018336
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2016-10-28
Sidor
214