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Relationship Marketing
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Relationship Marketing

inbunden, 2000
Engelska
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Companies recognize the economic value of stable, long-term customer relationships based on customer satisfaction, trust, commitment, and loyalty. The is an overview of this field, presenting examples of successful relationship marketing in practice.

Undertitel
Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Upplaga
2000 ed.
ISBN
9783540669425
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2000-01-24
Sidor
462