
Relationship Marketing
Companies recognize the economic value of stable, long-term customer relationships based on customer satisfaction, trust, commitment, and loyalty. The is an overview of this field, presenting examples of successful relationship marketing in practice.
- Undertitel
- Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
- Redaktör
- Thorsten Hennig-Thurau, Ursula Hansen
- Upplaga
- 2000 ed.
- ISBN
- 9783540669425
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2000-01-24
- Sidor
- 462
