Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing

GET THE WORD OUT THE RIGHT WAY. Media coverage and influencer mentions can produce tremendous benefits for your organization, including third-party credibility, visibility and more. In Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing, public relations veteran Brant Skogrand, APR, MBC, CPPM, along with communications professionals Kate Makowski and Aliki Vrohidis, share with you: - The basics of media relations, from when to do media relations to how to prepare for media interviews - Advanced media relations, from when to hold a press conference to how to coordinate a successful media tour - Q&As with actual journalists and influencers - Public relations case studies. Read Promoting Your Business to make a difference in your organization today