
Proceedings of the 1998 Multicultural Marketing Conference
?This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior.
- Redaktör
- Jean-Charles Chebat, A. Ben Oumlil
- Upplaga
- Softcover reprint of the original 1st ed. 2015
- ISBN
- 9783319369426
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2016-10-29
- Sidor
- 538
