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Political Marketing and the 2015 UK General Election
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Political Marketing and the 2015 UK General Election

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Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
Upplaga
1st ed. 2016
ISBN
9781137584397
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2016-05-23
Sidor
151