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Political Branding Strategies
Författare:
inbunden, 2015
Engelska
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
- Undertitel
- Campaigning and Governing in Australian Politics
- Författare
- Lorann Downer
- Upplaga
- 1st ed. 2015
- ISBN
- 9781137580283
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2015-12-03
- Förlag
- Palgrave Macmillan
- Sidor
- 146
