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Organizations in the Face of Crisis
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Organizations in the Face of Crisis

Författare:
Engelska
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Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
Undertitel
Managing the Brand and Stakeholders
Författare
Dennis W. Tafoya
Upplaga
1st ed. 2013
ISBN
9781349455294
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2013-03-20
Sidor
183