Spara
Online Growth Options for Retailers
Författare:
häftad, 2018
Engelska
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.
- Undertitel
- Three Essays on Domestic and International Growth Strategies with Online Retailing
- Författare
- Matthias Schu
- Upplaga
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783658215194
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2018-05-09
- Förlag
- Springer Gabler
- Sidor
- 136
