On A Scale of 1 - 10

On a Scale of 1 - 10 simplifies marketing research for small business owners, entrepreneurs, and professionals. It covers primary and secondary research, offering practical advice on surveys, interviews, and data analysis. With real-life examples and personal insights, the book highlights how effective marketing research can uncover consumer behavior, drive strategic decisions, and boost competitive advantage. Whether you are new to marketing research or refining your skills, this comprehensive guide is an essential resource for making confident, informed business decisions.