
Management and Marketing of Wine Tourism Business
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
- Undertitel
- Theory, Practice, and Cases
- Redaktör
- Marianna Sigala, Richard N. S. Robinson
- Upplaga
- 2019 ed.
- ISBN
- 9783319754611
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2018-09-14
- Sidor
- 388
