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Luxury Fashion Branding
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Luxury Fashion Branding

Författare:
inbunden, 2007
Engelska
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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Undertitel
Trends, Tactics, Techniques
Författare
U. Okonkwo
ISBN
9780230521674
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2007-05-03
Sidor
352