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Lilliput Land

Författare:
inbunden, 2024
Engelska
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One of the largest consumer markets of the world, India is made up of lots and lots of small consumers—each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.

In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

Undertitel
How Small is Driving India's Mega Consumption Story
Författare
Rama Bijapurkar
ISBN
9780143465492
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2024-03-07
Sidor
304