
Inter-Regional Place Branding
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.
- Undertitel
- Best Practices, Challenges and Solutions
- Redaktör
- Sebastian Zenker, Björn P. Jacobsen
- Upplaga
- Softcover reprint of the original 1st ed. 2015
- ISBN
- 9783319382357
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2016-10-09
- Sidor
- 184
