Influence of Change Management Strategies Orientation

Change management strategies encompasses the myriad activities that entails the frequent and uncertain changes, and the greater competition among firms, the need for continuous innovations, and the growing use of information technologies force companies to face the challenge of improving their competitiveness..The purpose of the study is to evaluate the influence of change management strategies orientation on the performance of Kisii bottlers, Kisii County, Kenya. The objectives of the study are: to determine the effect of aggressive strategies on performance of Kisii bottlers limited, to investigate the effect of expansion strategies on the performance of Kisii bottlers limited, to establish the effect of conservative strategies on the performance of Kisii bottlers limited. The study will be guided by the following theories: BCG growth theory, Kurt Lewin's three step model, and the eight stage process model. This builds on the variables of this study. The study will adopt descriptive case study.