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Harry Potter

Författare:
Engelska
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The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
Undertitel
The Story of a Global Business Phenomenon
Författare
S. Gunelius
Upplaga
1st ed. 2008
ISBN
9781349301089
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2008-06-03
Sidor
194