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Harry Potter
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Harry Potter

Författare:
inbunden, 2008
Engelska
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The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
Undertitel
The Story of a Global Business Phenomenon
Författare
S. Gunelius
ISBN
9780230203235
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2008-06-03
Sidor
194