Great Companies Know Employees Are Customers Too

Much of the focus of a leader is directed at customers. Advertising is placed to attract them while sales and discounts are offered in an effort to entice customers to transact business. Significant effort, time and resources are expended to get customers to affiliate to the business brand. Is the same concerted effort expended toward employees?

Customers first engage with employees and no matter how fluid a transaction is the people who represent the business are replicas of how the business treats their employees. Accordingly, if we want happy, productive, and motivated employees, we must treat them like customers. For this purpose, I have written this book.

To create a reflection of how employees mirror the business they represent, this book breaks down overarching issues that impact employee perceptions and attitudes. The process begins with branding and continues through the hiring process, cultural impacts, and ongoing leadership.