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Great American Blow-up
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Great American Blow-up

Författare:
Engelska
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This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
Undertitel
Puffery in Advertising and Selling
Författare
Ivan L. Preston
Upplaga
Second Edition
ISBN
9780299152543
Språk
Engelska
Vikt
354 gram
Utgivningsdatum
1996-08-30
Sidor
256