Global Strategies for Asian Businesses: Practical Steps for Your Business Road Map

This book aims to provide practical guidance to small-medium Asian enterprises to create business road maps using the strategies commonly used by large global companies. Whilst the title of this book is Global Strategies for Asian Businesses, this book is not restricted to only Asian readers as the concepts discussed are generally applicable to all enterprises wishing to enter the global market. It is my hope that readers will be able to apply the global strategy concepts explained in this book to grow and scale their businesses to the next level. All the best